1. Overview
This Privacy Policy outlines how LeadForge (“we,” “our,” or “us”) collects, uses, stores, and protects your personal information when you use our website or services. By visiting our website or working with us, you agree to the terms of this policy.
2. Information We Collect
We may collect the following types of information:
Contact Details: Name, email address, phone number, business name, and job title.
Lead Data: Information submitted through lead forms, including inquiries made by your prospects.
Payment Information: Only when applicable, for billing purposes (handled through secure third-party processors).
Usage Data: IP address, browser type, time spent on pages, and other analytics data.
Calendar & Appointment Info: Booking details submitted by users interacting with our system.
We do not knowingly collect data from users under the age of 18.
3. How We Use Your Information
We use your information to:
Generate and qualify leads through advertising platforms
Book appointments using calendar and AI systems (e.g. AppointWise)
Communicate with you and your leads via email, SMS, and automated tools
Optimize ad performance and track ROI
Improve our website, services, and user experience
SMS & Email Communications
By providing your phone number, you consent to receive SMS messages from LeadForge. Message and data rates may apply. You can opt out at any time by replying STOP. These communications may include appointment reminders, service updates, promotions, or other relevant notifications.
4. Sharing of Information
We do not sell your personal data.
We may share limited information with third parties only to deliver our services, such as:
Advertising platforms: e.g. Meta/Facebook
Automation & CRM tools: Go High Level, AppointWise, Smartlead, Repliq
Payment processors: For billing purposes
Legal obligations: When required by law or to protect our rights
All third-party services we use are required to meet strict data privacy and security standards.
5. Data Security
We take your privacy seriously and implement appropriate technical and organizational measures to safeguard your data. This includes encryption, access control, and secure storage through our trusted third-party providers.
However, no internet transmission is 100% secure. By using our services, you acknowledge and accept this risk.
6. Your Rights (Canada & EU)
You have the right to:
Access or correct your personal data
Request deletion of your data
Withdraw consent for marketing communications
File a complaint with your local data protection authority
To exercise any of these rights, contact us at: [email protected]
7. Cookies & Tracking
We use cookies and third-party tracking (e.g. Meta Pixel, Google Analytics) to:
Understand user behavior
Improve ad targeting and lead quality
Optimize website performance
You can adjust your browser settings to decline cookies if you prefer.
8. Retention of Data
We retain client data only as long as needed to provide our services and meet legal requirements. Lead data submitted via client campaigns may be retained for reporting and audit purposes unless a deletion request is made.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our services implies acceptance of these changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or your data, contact us at:
📧 [email protected]
📍 Calgary, Alberta, Canada